Academy of Digital Marketing & Graphic Designing

Best Digital Marketing Training Institute in Gwalior

Advance Digital Marketing Course Content - 30+ Modules

Over the last 14 years, we have been providing world-class Training.

Module 1: Introduction to Digital Marketing

What Is Digital Marketing? Why Digital Marketing?
Various Digital Marketing Channels Career in Digital Marketing Offline Advertising Vs Online Advertising & More……

Module 2: Website Planning and Creation

Website Creation, Niche Selection, domain & Hosting buy, Cpanel,
Install WordPress, Dashboard Customization, Make Blogging, E-Commerce, Portfolio, Business Website Etc.

Module 3: Graphic Designing For Business

Designing Banners and Posters with Canva, Crello etc.Free Tools to find related images for post & Business, Create Graphics for Clients & Social Media, Graphics & Videos will Rule & are more appealing then text, etc.

Module 4: Blogging

Blog Setup & Design, Article Methods, Tools To Create Unique Articles, get traffic, Keyword Ideas for your blog post, Subscriber tool, Competitor Analysis, make money through Blogging, etc.

Module 5: Google Analytics

Setup Analytics
Understanding Difference types of Traffic, Real Time Reports, Preparing Reports, Setup Goals, Filters Dashboards, Admin Section, Tracking E-commerce Reports & much more.

Module 6: Google Webmaster Tools

Overview of Google Search Console & Bing, Adding Site & Verification Process, Crawl Errors & Stats, Fetch, Structured Data, Rich Snippets, Robots.txt, Sitemap.xml, Core web vital error & much more.

Module 7: Search Engine Optimization (SEO)

On Page, Off Page, Technical, Local SEO, Crawling, Indexing & Fetching, Keyword, tools, Plugins, Description, Headings, Image Optimization, Schema, FAQ, breadcrumbs, canonical tag, Back links, DA, DR, TF, algorithm etc.

Module 8: Advanced Social Media Marketing & Optimization

Create Facebook Profile, Pages, Groups, Ads Objectives, generate leads to your business, Video, Conversion, Traffic, Lead Ads campaign, Pixel, custom Conversion, audience, re-target ad, A/B Testing, spy competitor & more.

Module 8.1 Instagram Marketing

How to polish your Instagram Profile, best time to post on Instagram Story Vs Feed, Hashtags, grow followers, IGTV, Creator Studio, schedule posts using creator studio, Earn Money with Instagram, get more engagements, create ads, etc.

Module 8.2 LinkedIn Marketing

LinkedIn? Creating & optimizing your linkedin profile Understanding groups, Advertised & run Campaigns, Increasing ROI form, publishing Company, Business Page Generating high quality leads for Business, etc.

Module 8.3 Twitter Marketing

Understanding Twitter, How to do marketing on Twitter, Black hat techniques, Types of ads & Creating campaigns, Tools, Twitter Cards, Latest update, followers target, retweet, hashtag & link tweeting, explore advanced features.etc.

Module 9: Search Engine Marketing (Google Adwords/PPC)

Introduction of Adwords, Account Setup, PPC campaign design, Adgroup setup, Create ads, Universal App Campaign, Conversion Tracking Code, Optimizing keywords, CPC, Target Location, Audience, Billing, Reporting Techniques & much more.

Module 10: Remarketing & Conversion for business

Remarketing & Conversions with Ads, Show ads to your past visitors, Display, Omnipresence ads, Re-marketing for all types of ads, conversion tracking, Purchases, sign-ups, other actions that customers take, etc.

Module 11: Professional Email Marketing

E-mail & Works, Types of Email Marketing, Bulk Emailing, Creating a broad caste mail, auto responders, Tricks to land in Inbox instead of Spam Folder, Top software, ROI with A/B Testing, Create Attractive & Creative Newsletters with Various Themes.

Module 12: Content Marketing

What is Content marketing? types of content, Audience Discovery, Personas & Brand Content Style Guidelines, Topic Discovery and Practical Content Creation, Promotion, How to write great compelling content, Keyword research, Optimizing, magnetic headlines & Much more.

Module 13: Mobile Marketing

Fundamentals of mobile marketing, Key industry terminology, Creating mobile Responsive Website
AMP, Ads on mobile
Targeting ads on Apps, via location, on search engine, Content Marketing on mobile, segmentation option, SMS marketing, Creating mobile apps, & More.

Module 14: E-commerce (Building Online Shop)

What is eCommerce?
Building an Online Shop using WordPress and Woo-commerce, E-Commerce Marketing Strategies, Finding Profitable & cheap products, Ads for eCommerce, Payment Gateways, Merchant Accounts & Logistics for physical goods.

Module 15: E-Commerce Analytics

E-commerce website analytics overview Shopping Analysis (Shopping and Checkout Behavior)
Product Performance monitoring
Sales Performance Monitoring
Product List Performance
Complete Marketing Monitoring Report.

Module 16: Online Brand Building & Reputation Management

What Is Online Reputation Management, remove and overlap the negative complaints, Positive Reviews, deal with criticism, create positive brand image, tools for monitoring online reputation, Best examples of online reputation management & More.

Module 17: Video Marketing

Online Video Marketing, Creating Campaign, Importance of video marketing, Using YouTube for business & video marketing Strategy, Bringing visitors from YouTube videos to your website, Creating Video AD groups, Targeting Options, & More…..

Module 18: Youtube Mastery Course

Create a YouTube channel, How to write a perfect script, Description, Settings, use community Tab, Find Niche, Keyword Research, Create & Upload a video, increase watch time, Likes, Subtitle, connect with Google ads, Adsense, Analytics, Creating attractive thumbnails, Playlist optimization, Best tools for YouTube Channel SEO & much more…

Module 19: Affiliate Marketing

What is Affiliate Marketing, Change Your life with Affiliate Marketing, Amazon Affiliate Marketing, Niche Selection, Keyword Research, get Approval From Affiliate Network sites, Choose a Product, Competitor, Research, tools
First Sale! How? Facebook Ads & Affiliate Products, Earn Minimum 1 Lakh Rupees per Month & More…

Module 20: Online Lead Generation

Why lead generation is important? Understanding lead generation for business Understanding & Create landing & thank-you page, Landing page vs website, A/B testing, unlimited organic & Paid Lead generate methods, Converting leads into sales, Creating lead nurturing strategy, Lead funnel & much more……

Module 21: Freelancing Career & Techniques

What Is Freelancing?
Guide to interacting with Clients, Setting Up Profiles On Freelancing Sites
Finding Projects From Freelancing websites.
Freelancing Complete beginner to advance Masterclass – 1
Freelancing Masterclass – 2

Module 22: Google Web Story creating & Traffic Tracking

What is Web stories?
How to Create web story for a blog
Tips & tricks to make a viral web story
Traffic Analysis of web story
Avoid mistakes when create a web story

Module 23: Whatsapp Marketing for Business

How to use whatsapp for Business
How to sync your Mobile & Creating Auto Messages via the platform
Creating Personalized Business for Lead generation,
Catalogues.etc.

Module 24: Google Adsense (Monetization)

Understanding Google AdSense Dashboard
How to Apply Blog or Website or YouTube for monetization
A platform by Google through which you can earn money by placing ads on your blog/website.
Learn to make money via ads with google adsense

Module 25: Tips & Tricks to get Freelancing Projects Online

Freelancing Website, Best practices, 2. Registering on Freelancing Web sites, 3. Applying for online jobs, 4. Micro job sites – application & posting. 5. Forum promotions, Accepting payments, build a portfolio, market yourself, How to find the most profitable projects and drop the rest, How much to charge from clients, etc.

Module 26: Prepare Yourself for Career Opportunities in Digital Marketing

⇒ How do you introduce yourself in digital marketing interview?
⇒ What should I say in digital marketing interview?
⇒ How to Answer Technical Jargon Questions
⇒ How to Answer Futuristic Questions?
⇒ Understanding the requirements of right digital marketing skill-set
⇒ Presenting Yourself: Cover letter, Resume Writing and Social Media Presence

Module 27: Advance Digital Marketing updates

•How to crack your interview easily
•Top skills required to crack high paying Digital Marketing Job
•How a Website Can Bring You a Job
•How to search for a job
•Top Tools Which ZINT use in its daily Digital Marketing works
•Top paid Affiliate Sites
•Web Mention tips & Tricks
•Top 20 ways to Make Money Online
•How Affiliate Marketing Will change your life
•Job VS Self Employment
•How you can be a self employed person
•Discuss Trending Google & DM Updates

Module 28: Selling of Digital Marketing Services

•How to Start a Digital Marketing Agency
•Where do I get my clients from, places and areas to look for?
•Creating Customized Presentations and Proposal
•Approach and Strategies to Convert your prospective clients
•How to Pitch to your clients, prove Digital Marketing is superior
•Target Oriented Marketing – Impress with Analytics
•Generating Custom Reports & Automated Reports
•Evaluating Other Digital Marketing Services Providers

Module 29: Personal Branding & Resume Building

•Define personal branding.
•Understand the main concepts about personal branding.
•Identify one’s personal work values, abilities, skills and values.
•Creating an Online Presence Strategy for self
•Understand Branding and Implementing Self-branding.
•Best Resume Writing Strategies & Tips
•Creating Your Resume with Attractive Graphics
•How to Lead with Your Best Information
•Learn to Create a Format that Is Easy to Read
•Do’s and Don’ts of Resume – What to Add?
•Creating a Professional & Uniform Look of Your Resume

Module 30: Top Digital Marketing Tools Mastery

Landing Page tools

Elementor | Thrive Themes
shortpixel (Image)

Graphic Design tools

Canva & Crello
Freepik | Unsplash | Pixabay

SEO tools

Yoast SEO | Rankmath

backup tools

Updraft

Keyword Research tools

Website & Topic Research tools

Analytics
Search Console
Google Question Hub
Google Alerts
Google Trends
Google News
Quora & More plugins & tools